The Brief for Daisy Cow Soap was to bring a genuine, natural luxury to the brand and ultimately the customer. The range comprises three product lines: General, Baby and Mens. Through the use of graphic elements and illustration I created a unique visual that embodies the brand ethos and set apart each product line. The patterns, typography and an earthy colour palette come together to form a beautiful and memorable brand. The solution allows for easy adaptability for new products without major expense or production and importantly reduces any packaging going to waste.